By the Rockhint team, Sialkot · Last updated: 6 October 2026
Quick answer: To start a private label activewear brand, pick a small first range (two to four products), choose fabrics that suit how the clothes will be used, prepare a tech pack or reference garment, approve a physical sample, then order your first production run with your own neck labels, hang tags and packaging. A manufacturer with a low minimum lets you test the market before scaling.
Key takeaways
- Launch with a narrow range you can stock properly, not a full catalogue.
- Fabric choice decides how the garment performs, so match it to the activity.
- A tech pack or reference sample prevents most production mistakes.
- Your brand identity lives in labels, trims, packaging and fit, not only the logo.
- Low minimums let you test colours and sizes before committing to volume.
What is private label activewear?
Private label activewear is gym and training clothing made by a manufacturer and sold under your brand. You decide the design, fabric, colours, fit and branding; the factory produces it with your labels and packaging. It differs from white label, where you add your logo to an existing stock design with few changes. Read more on our private label service.
Which products should a new activewear brand launch with?
Start where demand is steady and sizing is forgiving. Common first ranges are:
- Performance T-shirts and compression shirts for training.
- Gym shorts and joggers for everyday wear.
- Performance hoodies or tracksuits for colder months.
Leggings and sports bras sell well but need careful fit development, so many brands add them after the first collection. Browse the full fitness wear range.
How do you choose fabrics for activewear?
Match the fabric to the activity and the climate where you sell:
| Fabric | Best for | Notes |
|---|---|---|
| Polyester performance knit | Training tees, tanks, shorts | Light, quick-drying, ideal for sublimation. |
| Polyester or nylon with spandex | Compression wear, leggings | Stretch and recovery; check opacity on squat tests. |
| Cotton-polyester blends | Lifestyle tees, joggers | Softer hand feel, prints well with screen print or DTF. |
| French terry and fleece | Hoodies, sweatshirts, joggers | Warmth and structure; weight affects drape and cost. |
Our fabric guide explains each option in more detail.
What is a tech pack and do you need one?
A tech pack is a document that describes the garment: flat sketches, measurements for each size, fabric, colours with Pantone references, stitching, trims, logo placements and label positions. It is the clearest way to brief a factory. If you don’t have one, send a reference garment you like and mark the changes you want; the manufacturer can prepare a design mockup for approval.
How do branding, labels and packaging work?
Branding goes beyond the chest logo. Plan:
- Woven or printed neck labels with size and care information.
- Logo decoration: sublimation, screen print, embroidery, silicone or heat transfer.
- Hang tags and swing tickets.
- Individual polybags or branded packaging.
Check the care and labelling rules for the country you sell in; requirements for fibre content and care symbols vary.
How do sampling and production run?
The usual sequence is inquiry, spec confirmation, mockup, sample, sample approval, bulk production, quality control, packing and shipping. Test the sample in real workouts and at least one wash before approving. Ask for any changes in writing so the approved sample becomes the reference for bulk.
How much stock should you order at launch?
Order enough to cover your core sizes in each colour without tying up all your cash. Many new brands start with one or two colours per product and reorder winners. Rockhint’s minimum is 20 pieces per order, with sizes mixed freely, which suits small test runs.
Frequently asked questions
What is the difference between private label and white label clothing?
Private label clothing is made to your own design and specifications under your brand. White label clothing is an existing stock design with your logo added.
What fabric is best for gym wear?
For most training wear, a moisture-wicking polyester knit works well. Compression wear and leggings need a polyester or nylon blend with spandex for stretch and recovery.
Do I need a tech pack to start an activewear brand?
It helps, but it is not essential. You can send a reference garment or sketch and the manufacturer can prepare a mockup for approval.
Can I add my own labels and packaging?
Yes. Private label orders can include custom neck labels, hang tags and branded packaging.
What is the minimum order for private label activewear at Rockhint?
20 pieces per order, with sizes mixed freely.
Should I test samples before ordering in bulk?
Yes. Wear the sample in real workouts and wash it at least once to check fit, shrinkage, colour and print before approving production.
About Rockhint
Rockhint is a custom sportswear manufacturer in Sialkot, Pakistan. We make team uniforms, fitness wear and private-label apparel in our own factory, with a 20-piece minimum, free 24-hour mockups and worldwide shipping. Learn more about us or browse all products.
Planning your first collection? Request a free quote · WhatsApp +92 320 6371918 · Email info@rockhint.com